Not only is Booster Juice in the Guinness World Records for making the worlds largest smoothie, the company also claims to be the fastest growing juice bar in Canada. The juice and smoothie bar sector is growing at an annual rate of 30%, while the fast-food sector is growing at a rate of 3%, and Booster Juice is meeting the need of healthy alternatives to fast food.
Booster Juice opened its first store in Edmonton in 1999 and has grown to over 170 locations worldwide across North America from Victoria to St.John's Newfoundland and Labrador, and from Los Angeles o New York. Internationally, there are booster Juice locations in India, Saudi Arabia, the Netherlands, and the United Arab Emirates (UAE).
This all started with two university students, Canadian Dale Wishewan and American Jon Amack.They met at a school in Oregon. both engineers, they had enough business experience to recognize that if the juice and smoothie bar market was growing in the United States, it was only a matter of time until it "popped open its lid" in Canada. They wanted to be the first involved. Wishewan believed that the best way to grow a business for the long run is to focus on quality, something the store is proud of achieving.
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| Dale Wishewan and Jon Amack. |
Since Wishewan and Amack started this, juice and smoothie bars have quickly become an important segment of Canada's competitive beverage sector. while the food sector in growing 5% each year, juice and smoothie are showing an effervescent annual growth that tops 25%, according to Entrepreneur magazine.
A Canadian juice bar company called, Euphoria Smoothies, based in North Bay, Ontario, was started in 2004. According to Euphoria, more smoothies are consumed per capita in North Bay than anywhere else in Canada. Euphoria Smoothies has licensees in Canada and the United States as well as the United Kingdom, the UAE, and India.
Booster Juice offers more than just a blend of various fruits and vegetables. there are over three dozen varieties of beverages on the menu, or customers can design their own drinks to please their individual tastes and/or energy needs. as healthy as these drinks may be, Booster Juice says it is living proof that "great tasting" can be "great for you" as well. And the company wants people to know that their drinks not only are healthy thirst quenchers but also can be used as power breakfasts. workout snacks, and meal replacements.
Booster Juice must be certain to keep up with the demands of the marketplace and its individual locations. the franchisees are giving the green light to experiment with menu changes, and as Dale Wishewan says, "I believe in general that human beings all want the same things, and we won't compromise what our brand has come to difference." Andrew Swan, who set up Dubai's fist Booster Juice, says, "If customers are coming up and saying 'We'd like to see more ginger' or maybe saying 'We'd like to see something that uses dates,' we have full flexibility to accommodate the local market."
Booster Juice Franchise Opportunity
